The photo festival has played a unique role in projecting our image, promoting our confidence, and boosting the overall development of our socioeconomic work; the festival has also been a factor in the building of a culture-strong province, the development of culture industry, and promotion of an advanced culture; and the festival has also been conductive and helpful to our understanding of foreign cultures in order to borrow what is good for us, the introduction of advanced management expertise so as to strengthen our capacities for reform and opening. The successful holding of the Pingyao International Photography Festival has created an opportunity for Shanxi to go international and for the world to get an understanding of Shanxi and to care more about Shanxi.